How to sell a Luxury villa in Marbella

Posted by: Miriam Jaime

December 31, 2020

Selling a luxury villa is a challenge, but if the Villa we want to sell is located in Marbella, the challenge becomes almost a challenge.

Despite the fact that Marbella is one of the strongest real estate markets in the country, selling a Luxury Villa in this municipality is not as easy as it may seem at first glance.

The peculiar characteristics of the real estate market on the Costa del Sol, and particularly in Marbella, make it necessary to develop a somewhat different marketing plan for the sale. An action plan, capable of solving the needs of buyers and sellers in the area, needs that are difficult to find in the real estate market of any other region.


Real Estate Market in Marbella

To understand the demands of the real estate market in Marbella, let’s get to know in detail some of its peculiarities:


Second residences in Marbella

As a general rule, people looking for a Luxury villa for sale in Marbella do so with the aim of acquiring a second residence. The profile of the client who buys a Villa on the Costa del Sol, coincides mainly with foreign investors and buyers.

It should be noted that, according to data from the College of Registrars, in 2017 34% of the people who bought a Villa in Malaga were foreigners.

A figure well above the Spanish average, which stands at 13.26%.

Because these people are not looking for a first residence, the real estate market in Marbella becomes a luxury rather than a necessity. Clients are not looking for properties close to work centers, but rather the quality of life that a property in this area can offer them.


Villas Long sales terms

Given that people who buy a Luxury Villa in Marbella usually already have their first home, their need to buy urgently is diminished. As a result, the periods of sale of homes in Marbella, especially the luxury ones, tend to take longer in time.

Our experience tells us that these times can be shortened if the buyer and seller have a serious purpose and have a good real estate agent to manage and speed up the process,

In addition, there are buyers, especially foreigners, who seek to acquire their home in a very specific period of time: perhaps during their holidays in Spain, taking advantage of a business trip in our country, etc.

A real estate agent must know and take advantage of the sales opportunities offered by each client profile.


Shortage of developable land

One of the problems facing the real estate market in Marbella is the lack of developable land. Buyers who want a newly built home are almost forced to purchase a second-hand home to tear down and rebuild as they please.

In these situations, the work of a real estate agent in Marbella is key to advising both the buyer and the seller on the following aspects:

  • Possibilities offered by each property regarding the reform.
  • Put in contact with architects, decorators and other professionals.
  • Processing of the necessary documentation for the reform.


Luxury villas in Marbella

In the real estate market of La Costa del Sol, luxury Villas acquire an important weight. Marbella buyers seek to escape the everyday to focus on exclusivity.

Therefore, the more ‘unique’ a property is, the more money a buyer will be willing to spend.

You have to remember that, a house is not worth more for being more beautiful, the decoration is something subjective and what may seem precious to you, maybe your buyer is not so pleasant.

However, it is also true that emotional factors when selling a home take on an important role. So, if we get our home through the eyes, we will make our buyers more willing to scratch their pockets.

If you want to make your buyers fall in love on the first visit to your property, download my 11 tips to make your house for sale the most beautiful. 11 ways to leave those interested in your home with their mouths open.


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